A private aesthetics studio in Birkdale, Southport, run by fully qualified practitioner Becky and specialising in ThermaVein thread vein removal, Lip Blush, and Scalp Micropigmentation. As a new business built around one-to-one, consultation-led treatments, the website needed to do two jobs at once: build trust with people who are often nervous or self-conscious about a cosmetic procedure, and convert that trust into booked consultations.
Aesthetics is a crowded, heavily searched category, and decisions are personal, people want to understand exactly what a treatment involves and why it’s different from alternatives and why its approach differs from other treatments before they’ll consider booking. With three distinct treatments under one roof, the site also needed a structure that let each one stand on its own, with content specific enough to rank and convert, rather than competing against itself on a single crowded page.
The finished site gives House of Rivka a calm, professional online presence that matches the one-to-one, consultation-led experience clients get in the studio. With dedicated, SEO-optimised pages for each treatment, the site is positioned to capture search traffic for ThermaVein, Lip Blush, and Scalp Micropigmentation individually, in and around Birkdale and the wider Merseyside area, and the underlying structure means the site can grow alongside the business as new treatments are introduced.
Our work for House of Rivka included:
We built House of Rivka on a custom WordPress theme, structured around a Treatments overview page that introduces each service with a clear summary, followed by dedicated subpages for ThermaVein, Lip Blush, and Scalp Micropigmentation. Each subpage has its own content written around the specific terms people search for that treatment and follows a repeatable template designed to answer every question a nervous first-time client might have before they book: an at-a-glance summary of treatment time, recovery time, sessions, and results duration, followed by detailed “what to expect” content, suitability guidance, and a full FAQ section.
This consultation-first, fully-informed approach mirrors the studio’s in-person philosophy, and the same template means new treatments can be added in future without rebuilding the page from scratch.
A dedicated before-and-after Gallery gives prospective clients real visual proof of results across all three treatments, while the homepage, Treatments, and individual treatment pages all lead with video and warm, reassuring photography of the studio itself. A consultation-first message runs through every page rather than being treated as small print, and the Contact page keeps booking simple with a clear enquiry form, an embedded map, and direct phone and WhatsApp contact options.
The whole site is fully responsive, built mobile-first given how many aesthetics enquiries begin on a phone, often via social media.
I’ve worked with Bro for years and wouldn’t go anywhere else. For our new business they’ve helped us with everything from creating our logo and designing our website to producing our printed literature and signage. The quality of their work is always excellent and they always goes the extra mile. I wouldn’t hesitate to recommend them.
Whether you need a fresh brand identity or a new website, we’d love to hear about your project.
