Holistic Care Services
A Merseyside-based company that are devoted to helping people to age gracefully and comfortably in their own homes. They offer compassionate and reliable care that respects independence and enhances quality of life.
Work
The Challenge
Having already developed Holistic Care’s brand identity and printed collateral, we were asked to create the second generation of their company website that would elevate their digital presence and better reflect their evolving brand.
The brief centred on delivering a fast‑loading, fully responsive website that would strengthen credibility and align seamlessly with their content structure, user journeys, and long‑term business needs.
Search engine visibility was a key priority, as the organisation relies heavily on being discoverable by individuals seeking support services online.
The Result
Their new website presents a clean, responsive layout with intuitive navigation and clear calls to action, ensuring visitors can quickly find the information they need. Built using our custom WordPress theme engineered for both performance and scalability, the website offers a lean, future‑proof foundation that supports ongoing growth while maintaining the latest technical standards.
Bro’s creative projects for Holistic includes:
We have been working with Bro Design for over two years and their work has always been consistently outstanding so we naturally reached out to them when we needed our website updating as we felt the old website did not provide a good representation of the outstanding homecare services we provide. Pete and Allen were very responsive and worked with us to bring our vision to life. They were also very passionate to ensure that the website represented our company ethos of “outstanding, personalised and compassionate care”. They were patient with us through all the changes requested and we are very happy to recommend them – you won’t be disappointed.
Kunbi Taiwo
Holistic Care Services
Our process
Having already established Holistic Care’s visual identity through earlier branding work, our focus shifted to translating that identity into a website that felt just as considered and trustworthy for prospective clients researching care options, families seeking reassurance, and potential employees looking to join the team. We structured the navigation, content and calls to action around those different needs.
Bro built a custom WordPress Bro theme with page speed and accessibility as our foundation. We worked closely with Holistic Care to make sure the finished site reflected their day-to-day reality of providing GP-led care, competing among established providers within this sector.
Impact
Following post launch implementation of our on‑page SEO service, Holistic Care’s search visibility increased dramatically. Search impressions grew more than three‑fold within two months, supported by a sustained rise in clicks and improved average ranking positions. Analytics reports a clear uplift beginning in month one, with visibility remaining consistently higher thereafter demonstrating that the optimisation work delivered lasting improvements rather than a short‑term spike.
The website now ranks on page one of Google for key search terms including domiciliary care Liverpool, home care Liverpool, among many others. This growth reflects the SEO foundation built into the site from day one, clean code, fast load times, and content structured around the searches that matter most to the business.
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Whether you need a fresh brand identity or a new website, we’d love to hear about your project.
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